Australia's first self-serve real estate
You find us online when your ready - Lower fees as a result.
Our Story
Agent Up was built on a simple belief — Australia is overdue for a better way to sell real estate. One where the vendor experience comes first, pricing is transparent from day one, and your agent is focused on one thing: selling your home.
The traditional real estate model was built for a different time. High overheads, expensive marketing, complicated fee structures and a sales process that often starts with a hard sell.
We think there's a better way.
Agent Up is a modern, online-first real estate agency, founded by a licensed agent with more than 20 years' industry experience. By using technology to simplify the way we work, we can reduce unnecessary overheads, offer transparent pricing and give vendors more control over the process.
Find us online 24/7, learn how we work and see exactly what we cost. You choose us if we're a good fit for you.
And when you're ready to sell, you still get an experienced, licensed agent managing your sale from start to finish.
Some would call it modern real estate.
We just call it Agent Up.
"Australian property prices have more than doubled since 2020 — and agency commissions have doubled right along with them. I don't think that's fair and I know it's not necessary. It certainly doesn't pass the pub test to me."
Luke Moreta - Founder & Licensee in ChargeOur principles
Transparency over spin
Every cost accessible online & upfront. Every conversation honest.
Data over opinion
We use comparable sales data to inform and educate, not inflated estimates to win listings.
Our agents just sell
Because you come to us, our agents can prioritise your sale, not finding the next one.
You come to us - Online 24/7
No door-knocking. No cold calls. We're here when you're ready.
Credentials & Ambitions.
Founded by experianced agents & built to scale by design. Launching Brisbane Q3. 2026. Expanding across the Gold Coast and beyond to meet the growing demand for a better real estate experiance.